MyoQuip manufacturing hub shifts to Britain

Innovative Australian strength equipment company, MyoQuip Pty Ltd, is shifting its main centre of operations to the UK following the appointment of Farnborough-based Gen3 Kinematics as its exclusive manufacturing licensee for the European Union.

MyoQuip was initially established to exploit the invention of a fundamentally unique method of developing pushing power of rugby forwards. Its first product, the ScrumTruk, was adopted by the Wallabies, each of the Australian Super 14 franchises, other rugby clubs, universities and private schools and colleges.

The ScrumTruk employed MyoQuip’s Broad Biomechanical Correspondence (BBC) technology which operates as a compensation mechanism for biomechanical disadvantage. For example, in the bottom range of the barbell squat, the hip and knee joint muscles operate at a considerable biomechanical disadvantage but then move into progressively more advantageous orientation as the exerciser rises. By contrast the BBC technology provides effective loading and high-range muscle fibre recruitment throughout the whole range of the exercise movement.

Taking advantage of its links to Sydney University’s 300 sporting scholarship holders, MyoQuip has refined and expanded its range of equipment now employed for many different sports, making it ideal for users such as the New South Wales Institute of Sport. At Sydney University machines such as the MyoTruk and MyoThrusta are routinely used for strength enhancement and injury rehabilitation by world champions and Olympic medallists in rowing and women’s basketball.

Gen3 Kinematics is a newly formed division of Gen3 Systems Limited, a financially independent, family owned and operated business for over 40 years, now in its 3rd generation - hence Gen3.

Its origins, foundations and future activities are firmly based in engineering. Initially in heavy engineering; 2nd Generation interests developed in the electronics industry resulting in a globally successful operation as both original equipment manufacturers and as specialist distributors.

Now in 2010 the 3rd Generation is offering diversification into specialist health care systems that focus on Kinematic Engineering, specifically “Engineering Solutions for Healthy Living”.

MyoQuip Managing Director Bruce Ross said: “In many ways Australia offers an ideal environment for a company operating in a field such as ours. You have a population with an intense interest in competitive sport, and there is a general willingness to ‘have a go’ and try something new.
Unfortunately there are also disadvantages such as geographical remoteness and limited population.

It is a fundamental principle of business that you go where the market is. For some time we have searched for a suitable European business partner and were extremely fortunate to have been approached by Gen3 Kinematics whose business philosophy meshes so well with ours. The fact that MyoQuip and Gen3 are both family owned companies probably contributes to this.

Their considerable expertise in engineering and electronics will be of great benefit to our partnership.”

Gen3 Kinematics Managing Director Graham Naisbitt said: “We are honoured and delighted to be associated with the hugely successful MyoQuip business and relish the opportunity to develop the market here in Europe. With MyoQuip systems already in use with Northampton Saints, we look forward to exploring opportunities with schools, colleges and universities as well as the rugby clubs in both Union and League but also with many other sports and rehab facilities in rowing, football, in fact with any sport where high level conditioning is important.

This new partnership benefits from having the already well established Gen3 Systems organisation behind it that will permit faster business growth especially with the Olympics so nearly upon us.”

Contact:

Bruce Ross
MyoQuip Pty Ltd
Box 105
Holme Building
University of Sydney
NSW 2006
Australia

Phone: +61 (0)2 9566 4029
Mobile: +61 (0)4 0328 1988
Email: bross@pacific.net.au
Web: http://www.myoquip.com.au/

Graham Naisbitt
Gen3 Kinematics
B2 Armstrong Mall
Southwood Business Park
Farnborough
Hampshire GU14 0NR
UK

Phone: +44 (0)12 5252 1500
Email: sales@gen3kinematics.com
Web: http://www.gen3kinematics.com/